Hello!
A seasoned UX/UI design expert with over 20 years of experience creating elegant, data-driven user experiences that delight customers. Passionate about translating user needs into intuitive interfaces and delivering exceptional products that adhere to modern accessibility standards.
My expertise spans the full stack, from discovery and design to building and delivering products that exceed expectations. I bring a proven track record of collaborating with product teams to shape customer needs, conduct extensive user research and create interactive prototypes to test and validate design concepts before implementation.
I am proficient in Figma, InVision, Adobe XD, Axure RP, Balsamiq, Marvel, ProtoPie, and Adobe Creative Suite, as well as front-end development languages like CSS3, HTML5, JavaScript and jQuery although more latterly, my career is concentrated on design rather than development.
I am also a skilled facilitator, researcher and usability tester who excels at leading UX initiatives internally across the organisation. I am also experienced in moderating usability testing and conducting interviews to optimise testing protocols and feedback.
My ability to articulate design decisions clearly and effectively to both team members and stakeholders is another key strength. In addition, I am adept at using insights to validate and substantiate the translation of design concepts into responsive web layouts.
I am a highly organised and disciplined individual who thrives in fast-paced environments. Furthermore, I am a self-starter with a passion for learning new things and staying abreast of design trends, accessibility standards, technologies and SEO requirements for superior user experiences.
My commitment to excellence and my ability to approach design challenges as opportunities to find innovative and effective solutions make me a valuable asset to any team.
Areas of Expertise
User-Centric Cross-Platform Digital Media Design
User Experience (UX) Design
User Interface (UI) Design
Interaction Design
Information Architecture
Usability Testing
Accessibility Standards
Facilitation, Research & Usability Testing
User research
User interviews
Usability testing
Data analysis
Presentation skills
Visual Communication
and UX Principles
Design thinking
Empathy mapping
Customer journey mapping
Wireframing
Prototyping
High-fidelity design
Key Design and Development Skills
Adobe Creative Suite (Photoshop / Illustrator /
Acrobat / InDesign / After Effects / PremiereFigma/FigJam
Sketch/Invision
Balsamiq
Zeplin
HTML5/CSS3